Bonneville Communications is concerned about test marketing its new device.Which of the following is NOT a disadvantage of test marketing that would likely concern Bonneville Communications?
A) It can take a lot of time to test market.
B) Test marketing costs can be high.
C) Test marketing allows time for competitors to spy and gain advantages.
D) Test marketing does not guarantee success.
E) People who are surveyed tend to tell less than the truth.
Correct Answer:
Verified
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