Which of the following is NOT one of the four consumer perception dimensions used by ad agency Young & Rubicam to measure brand strength?
A)brand esteem
B)brand knowledge
C)brand valuation
D)brand relevance
E)brand differentiation

Question

Quizplus · Accepted Answer

The four consumer perception dimensions used by ad agency Young & Rubicam to measure brand strength are brand esteem, brand knowledge, brand relevance, and brand differentiation. Brand valuation is not one of the dimensions used by Young & Rubicam.

Which of the Following Is NOT One of the Four