Helene Curtis began to market shampoo for normal hair.In an attempt to increase profits and use excess market capacity,Helene Curtis then marketed shampoo for oily hair and color- treated hair.This is an example of _.

Question

Quizplus · Accepted Answer

This is an example of line filling, which is adding additional products to the same product line to maximize profits and use excess market capacity. Helene Curtis added shampoo for oily hair and color-treated hair to their existing shampoo product line for normal hair.

Helene Curtis Began to Market Shampoo for Normal Hair