Consumers form relationships with products via brands.What might happen that allows a consumer to move from merely recognizing a brand to preferring a brand?

Name: Consumers form relationships with products via brands.What might happen that allows a consumer to move from merely recognizing a brand to preferring a brand?
Brand: Quizplus
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The Answer of Consumers form relationships with products via brands.What might happen that allows a consumer to move from merely recognizing a brand to preferring a brand?

Consumers Form Relationships with Products Via Brands