Retailers and wholesalers who have created their own brands-such as Walmart's Sam's Choice beverages and food products-are participating in co- branding.

Question

Quizplus · Accepted Answer

Co-branding involves two or more brands collaborating on a single product or service, whereas retailers creating their own brands, like Walmart's Sam's Choice, is an example of private labeling, not co-branding.

Retailers and Wholesalers Who Have Created Their Own Brands-Such as Walmart's