Bob and Phyllis Cords own two retail stores,one in Pottstown and one in Norristown.Though the towns are only 40 miles apart,the consumers at both stores are very different demographically.Bob and Phyllis alter the product offerings between both locations in an effort to cater to both demographic groups.This is an example of .
A)local marketing
B)demographic segmentation
C)mass customization
D)psychographic segmentation
E)A and C

Question

Quizplus · Accepted Answer

Local marketing and mass customization are both examples of marketing strategies that involve tailoring products or services to specific geographic or demographic groups. In this case, Bob and Phyllis are altering their product offerings between two different locations in order to cater to the different demographic groups in each town. This is an example of both local marketing and mass customization.

Bob and Phyllis Cords Own Two Retail Stores,one in Pottstown