Shopping for the Rich and Famous is a buying service that helps wealthy clients find the best buys in exclusive clothing,high- end cars,travel,and financial services.This firm most likely uses income segmentation.

Question

Quizplus · Accepted Answer

Income segmentation is a marketing strategy that involves dividing a market into different income groups and targeting each group with products or services that are specifically designed to meet their needs and preferences. Shopping for the Rich and Famous targets wealthy clients, which is a clear example of income segmentation.

Shopping for the Rich and Famous Is a Buying Service