In what type of buying situation would a seller most likely send only a catalog to the buyer during the proposal solicitation stage of the business buying process?

Question

Quizplus · Accepted Answer

In a straight rebuy situation, the buyer simply reorders from the same supplier without much involvement in the decision-making process. In this case, the seller would most likely just send a catalog to the buyer as they are already familiar with the product and have no need for a more detailed proposal or negotiation.

In What Type of Buying Situation Would a Seller Most