Worthington Farm raises chickens.For years,it has used wooden coops to haul its poultry to market.When Bob Worthington went to reuse some of his coops,he noticed many of them could not be sufficiently cleaned for reuse and needed to be replaced.Worthington was at which stage of the business buying process when he decided to replace his old coops?

Question

Quizplus · Accepted Answer

Worthington noticed a problem with his old coops, indicating he was recognizing a need for replacement. This puts him at the problem recognition stage of the business buying process.

Worthington Farm Raises Chickens