A trucking company is considering purchasing new trucks that are powered by ethanol instead of diesel fuel.In terms of the buying center,the truck drivers who must make sure that the trucks do not run out of fuel are the .

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The truck drivers who are responsible for ensuring that the truck runs without running out of fuel are the users. They will be the ones directly affected by the switch from diesel fuel to ethanol, and will therefore have the most significant input when it comes to selecting which type of fuel the company should use in their trucks.

A Trucking Company Is Considering Purchasing New Trucks That Are