People change the goods and services they buy over time because of the two changing factors of .

Question

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Age and life-cycle stage are the two changing factors that affect people's buying behavior over time. As people age, their needs and wants change, and their life cycle stage (such as being single, getting married, having children, becoming empty nesters) also affects their buying behavior. For example, a single person in their 20s may prioritize experiences and entertainment, while a married couple with young children may prioritize safety and practicality.

People Change the Goods and Services They Buy Over Time