Companies that use brand ambassadors are participating in _ .
A)traditional marketing
B)opinion leading
C)values marketing
D)buzz marketing
E)direct marketing

Question

Quizplus · Accepted Answer

Companies that use brand ambassadors are participating in buzz marketing, which is a form of word-of-mouth marketing that aims to create a buzz or excitement around a product or service through the use of influencers or brand ambassadors. The idea is that these ambassadors will share information about the product or service with their followers or fans, generating interest and eventually leading to increased sales or brand awareness.

Companies That Use Brand Ambassadors Are Participating in _