George is buying his first house.He has found two houses that he thinks he likes.He is highly involved in the purchase and perceives significant differences between these two houses.George will likely undertake .

Question

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Complex buying behavior is when a customer perceives a significant difference between two or more options and is highly involved in the purchase. Given that George has found two houses that he thinks he likes and perceives significant differences, it is likely that he will undertake complex buying behavior.

George Is Buying His First House