Researchers have found that a number of well- known brands tended to be strongly associated with one particular trait,such as Jeep with "ruggedness." Which of the following terms would a marketer use to describe a specific mix of human traits that may be attributed to a particular brand?

Question

Quizplus · Accepted Answer

The term that a marketer would use to describe a specific mix of human traits that may be attributed to a particular brand is "brand personality." This concept helps to humanize a brand and create a more emotional connection with consumers. The other options, such as brand perception and product image, are related but do not specifically refer to the mix of human traits associated with a brand. Brand equity is a broader term that encompasses the overall value and strength of a brand.

Researchers Have Found That a Number of Well- Known Brands