A marketer seeking to create brand familiarity should be more concerned about creative ad copy content than ad repetition.

Question

Quizplus · Accepted Answer

While creative ad copy is important, research has shown that ad repetition is a key factor in creating brand familiarity and recognition. The more frequently a consumer sees an ad, the more likely they are to remember the brand and consider purchasing it in the future.

A Marketer Seeking to Create Brand Familiarity Should Be More