Frito- Lay's _ gathers daily sales data and sorts it by product line and by region.The marketing managers use the data to evaluate the market share of different Frito- Lay products compared to one another and to competing snack foods in each region where the company does business.
A)competitive marketing intelligence system
B)case study
C)acquired database
D)marketing information system
E)commercial research

Question

Quizplus · Accepted Answer

This is a clear example of a marketing information system (MIS) where data is regularly collected, stored, and analyzed to help management make informed marketing decisions.

Frito- Lay's _ Gathers Daily Sales Data and Sorts It