Which step in the four- step marketing research process has been left out of the following list: defining the problems and research objectives,implementing the research plan,and interpreting and reporting the findings?
A)developing the research budget
B)developing the research plan
C)choosing the research agency
D)choosing the research method
E)comparing and contrasting primary and secondary data

Question

Quizplus · Accepted Answer

The step of developing the research plan has been left out of the list. The four-step marketing research process includes defining the problems and research objectives, developing the research plan, implementing the research plan, and interpreting and reporting the findings. The other options listed (developing the research budget, choosing the research agency, choosing the research method, and comparing and contrasting primary and secondary data) are all part of the research plan development process.

Which Step in the Four- Step Marketing Research Process Has