AMF Research Group must guard against problems during the implementation phase of marketing research for its clients.Which of the following is NOT a problem that should be anticipated during this phase?
A)respondents who give biased answers
B)interpreting and reporting the findings
C)interviewers who make mistakes
D)contacting respondents
E)interviewers who take shortcuts

Question

Quizplus · Accepted Answer

Interpreting and reporting the findings is not an implementation phase problem. It is a potential challenge in the analysis and reporting phase.

AMF Research Group Must Guard Against Problems During the Implementation