The most important issue facing online researchers is the lack of a broad cross section of consumers who have access to the Internet.

Question

Quizplus · Accepted Answer

The statement is not accurate. The most important issue facing online researchers may vary depending on the context and research objectives. However, one potential challenge in online research is ensuring a representative sample of the target population, which may not be limited to Internet users only. Therefore, gaining a broad cross-section of consumers who have access to the Internet may not be the most important issue, but rather ensuring adequate representation of the target population regardless of their access to the Internet.

The Most Important Issue Facing Online Researchers Is the Lack