With an expected increase in ethnic populations,marketers are likely to place a greater emphasis on .
A)geographic segmentation
B)mainstream advertising
C)targeted advertising messages
D)cause- related marketing
E)mass marketing

Question

Quizplus · Accepted Answer

With an expected increase in ethnic populations, marketers are likely to place a greater emphasis on targeted advertising messages that address the specific needs, preferences, and values of different ethnic groups. This is also known as multicultural marketing or ethnic marketing. Geographic segmentation, mainstream advertising, cause-related marketing, and mass marketing may still be strategies used in conjunction with targeted advertising messages, but they may not be sufficient on their own to effectively reach diverse ethnic audiences.

With an Expected Increase in Ethnic Populations,marketers Are Likely to Place