Which of the following is a potential downside to using patriotic themes in marketing programs?
A)Americans are less confident in political organizations.
B)Patriotism has been on the decline in the past decade.
C)Such promotions can be viewed as attempts to gain from others' triumph or tragedy.
D)Few marketers currently use this technique.
E)Levels of patriotism fluctuate rapidly.

Question

Quizplus · Accepted Answer

Using patriotic themes in marketing programs can be viewed as exploiting national pride for financial gain, which can come across as insensitive or exploitative to consumers. This can backfire and damage the brand's reputation, resulting in negative consumer sentiment and lower sales.

Which of the Following Is a Potential Downside to Using