You are directed to study the actors close to the company that affect its ability to serve its customers -departments within the company,suppliers,marketing intermediaries,customer markets,competitors,and publics.What are you studying?

Question

Quizplus · Accepted Answer

The actors mentioned - departments within the company, suppliers, marketing intermediaries, customer markets, competitors, and publics - make up the microenvironment, which is the immediate environment surrounding the company that directly influences its ability to serve its customers. The other options are not as specific to these actors.

You Are Directed to Study the Actors Close to the Company