In considering the changing American family,which of the following are marketers likely to consider the LEAST important?
A)The number of traditional households has increased.
B)Married couples with children make up less than 25% of the nation's households.
C)The number of stay- at- home fathers has increased in the past 20 years.
D)Baby boomers are hitting retirement age.
E)The number of married couples with both partners working outside of the home has increased.

Question

Quizplus · Accepted Answer

Marketers are likely to consider the number of traditional households as the least important factor as this trend is decreasing. Marketers will focus more on the changing family structure, such as the increase in stay-at-home fathers, the shift towards dual-income households, and the aging of the baby boomer population.

In Considering the Changing American Family,which of the Following Are