When marketing manager Suzie Kwan discusses factors and forces outside marketing,such as political factors that affect marketing management's ability to build and maintain successful relationships with target customers,she is talking about the external marketing concept.

Question

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Suzie Kwan is discussing the marketing environment, not the external marketing concept. The marketing environment includes external factors like political, economic, social, and technological influences that affect marketing strategies.

When Marketing Manager Suzie Kwan Discusses Factors and Forces Outside