Companies in several industries have recognized the buying power of the gay and lesbian segment of the U.S.population and have begun explicitly targeting these consumers with gay- specific marketing efforts.

Question

Quizplus · Accepted Answer

Many companies have recognized the buying power of the LGBTQ+ community and are actively targeting them with marketing efforts that cater specifically to their needs and preferences. This includes everything from advertising campaigns featuring LGBTQ+ individuals to product lines marketed as gender-neutral or designed specifically for LGBTQ+ customers.

Companies in Several Industries Have Recognized the Buying Power of the Gay