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The Success of the Tom Dennis Ford Dealership Has Been

Question 40

Multiple Choice

The success of the Tom Dennis Ford dealership has been built largely on return customers and word- of- mouth recommendations.The majority of sales are made to customers who have purchased a vehicle at the dealership before or who know someone who had a positive experience purchasing a vehicle there.The sales force at the Tom Dennis Ford dealership most likely knows that using high- pressure selling does not work if the dealership wants to .


A) move last year's models
B) obey local and federal law
C) build long- term relationships with customers
D) achieve short- term gains
E) maintain a database

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