The success of the Tom Dennis Ford dealership has been built largely on return customers and word- of- mouth recommendations.The majority of sales are made to customers who have purchased a vehicle at the dealership before or who know someone who had a positive experience purchasing a vehicle there.The sales force at the Tom Dennis Ford dealership most likely knows that using high- pressure selling does not work if the dealership wants to .
A) move last year's models
B) obey local and federal law
C) build long- term relationships with customers
D) achieve short- term gains
E) maintain a database
Correct Answer:
Verified
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