In which of the following scenarios would high- pressure selling tactics typically be most advantageous for marketers?

Question

Quizplus · Accepted Answer

High-pressure selling tactics are often used in one-time selling situations as the goal is to close the sale as quickly as possible and move on to the next customer. For example, door-to-door sales or telemarketing. Using high-pressure tactics with repeat or long-time customers can damage the relationship and lead to negative word-of-mouth. Similarly, using these tactics with highly valued or dissatisfied customers can also damage the relationship and potentially lead to lost business.

In Which of the Following Scenarios Would High- Pressure Selling