Timberland employees get 40 hours paid leave each year to pursue volunteer projects.The company runs a service day that hosts projects in 25 countries,and it supports a nonprofit that brings young people into public service for a year.CEO Jeffrey Swartz sees such service as a powerful differentiator for Timberland with its current and potential customers.Timberland could be most accurately described as practicing _ .

Question

Quizplus · Accepted Answer

Timberland's emphasis on promoting volunteerism and service as a differentiator for their brand aligns with the concept of sense-of-mission marketing, which involves aligning a company's mission and values with its marketing strategy to appeal to consumers who share those same values. While Timberland may also engage in sustainability practices and environmental sustainability, the focus of this particular strategy is on promoting volunteerism and service.

Timberland Employees Get 40 Hours Paid Leave Each Year to Pursue