When a company makes marketing decisions by considering consumers' wants and interests,the company's requirements,and society's long- run interests,it is practicing marketing.

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Societal marketing considers the consumers' wants and interests, the company's requirements, and society's long-run interests while making marketing decisions. The focus is on creating long-term value for both the company and the society as a whole.

When a Company Makes Marketing Decisions by Considering Consumers' Wants