Which sustainable marketing principle requires that a company continuously seek real product and marketing improvements?

Question

Quizplus · Accepted Answer

The sustainable marketing principle that requires a company to continuously seek real product and marketing improvements is the innovative principle. This involves a company being open to new ideas and being proactive in developing and implementing new products, services, and marketing strategies that meet the changing needs and preferences of customers while also contributing to their long-term sustainability.

Which Sustainable Marketing Principle Requires That a Company Continuously Seek