Lucy Ortiz is preparing a PowerPoint presentation of the marketing process to show at a sales meeting.should appear in the center of her diagram depicting marketing strategies and the marketing mix.
A)Competitors
B)Company objectives
C)Customer retention rates
D)Sales goals
E)Customer value and relationships

Question

Quizplus · Accepted Answer

Customer value and relationships should appear in the center of the marketing process diagram as they are the core focus of any successful marketing strategy. By understanding and meeting the needs of customers, companies are better able to build strong relationships and create customer loyalty. This is key to achieving marketing goals such as increased sales and customer retention rates, and ultimately achieving company objectives. Competitors and sales goals are important elements to consider in developing marketing strategies, but they are not as central to the overall process as customer value and relationships.

Lucy Ortiz Is Preparing a PowerPoint Presentation of the Marketing