A sound marketing strategy begins with which of the following?
A)BCG analysis
B)promotion
C)positioning
D)differentiation
E)customer analysis

Question

Quizplus · Accepted Answer

A sound marketing strategy begins with a thorough understanding of the target customers, their needs, preferences, and behavior. Customer analysis helps the company to identify the key segments, their characteristics, and the value propositions that resonate with them. This information is critical to developing effective positioning, differentiation, and promotional strategies. While BCG analysis is a framework for assessing the company's portfolio of products or businesses, and positioning, differentiation, and promotion are important elements of a marketing plan, they all depend on a deep understanding of the customer.

A Sound Marketing Strategy Begins with Which of the Following