The pharmaceuticals division of Omni Healthcare holds low market share in a high- growth market.In order to increase market share,managers would be most likely to decide which of the following?

Question

Quizplus · Accepted Answer

Using money from a cash cow to promote the pharmaceuticals division would be the most effective way to increase market share. This would allow the division to engage in additional marketing and promotion efforts, which could lead to increased sales and market share. Implementing a harvest strategy or holding the pharmaceuticals division's share would not help increase market share. Diversifying the pharmaceutical division or divesting the SBU may also not be the best course of action, as the division may have potential for growth in the current market.

The Pharmaceuticals Division of Omni Healthcare Holds Low Market Share