How might a marketer of pens alter the "product" portion of the marketing mix when targeting female college students versus male college students?

Name: How might a marketer of pens alter the "product" portion of the marketing mix when targeting female college students versus male college students?
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The Answer of How might a marketer of pens alter the "product" portion of the marketing mix when targeting female college students versus male college students?

How Might a Marketer of Pens Alter the "Product" Portion