Mandros International Foods evaluates each market segment's attractiveness and selects one or more segments to enter when considering adding new lines of imported foods.Mandros is engaged in positioned marketing.

Question

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Mandros is engaged in target marketing, not positioned marketing. Target marketing involves evaluating market segments and selecting which ones to enter, while positioning involves creating a specific image or identity for a product in the target market's mind.

Mandros International Foods Evaluates Each Market Segment's Attractiveness and Selects