means adjusting the marketing strategy and mix elements to each international target market.

Question

Quizplus · Accepted Answer

Adapted global marketing refers to the practice of customizing the marketing mix elements, including product, promotion, price, and distribution, to the specific needs and preferences of each target market in different countries. This approach recognizes the differences in culture, consumer behavior, and market conditions across the globe and tailors the marketing strategy accordingly. The other options, such as standardized global marketing and whole channel viewing, do not explicitly emphasize the need for customization and adaptation to local markets.

Means Adjusting the Marketing Strategy and Mix Elements to Each