Heineken beer is sold successfully in about the same form around the world.This is an example of which product strategy?
A)product invention
B)product adaptation
C)dual adaptation
D)communication adaptation
E)straight product extension

Question

Quizplus · Accepted Answer

Heineken beer being sold successfully in the same form around the world indicates a straight product extension strategy, where a company offers the same product to all markets without any changes.

Heineken Beer Is Sold Successfully in About the Same Form