Growing Green is a company that markets organic and environmentally friendly gardening and landscaping supplies and equipment.Members of management at Growing Green are examining the policies of GATT,actions undertaken by the WTO,and the agreements made by NAFTA and the EU.In which stage of the international marketing process is Growing Green?

Question

Quizplus · Accepted Answer

Growing Green is examining the global marketing environment, which is a part of the third stage of the international marketing process. The first stage involves deciding which markets to enter, followed by deciding on the global marketing program in the second stage. The fourth stage is deciding how to enter the market, and the final stage is deciding whether to go global.

Growing Green Is a Company That Markets Organic and Environmentally