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The Global Name for Microsoft's Operating System,Vista,turns Out to Be

Question 86

Multiple Choice

The global name for Microsoft's operating system,Vista,turns out to be a disparaging term for a frumpy old woman in Lativa.Microsoft must adjust the name.This is an example of the need for .


A) straight product extension
B) standardized global marketing
C) product adaptation
D) communication extension
E) communication adaptation

Correct Answer:

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