Coca- Cola is less sweet or less carbonated in certain countries.This is known as standardized global marketing.

Question

Quizplus · Accepted Answer

Standardized global marketing means that a company uses the same marketing strategy everywhere, including product formulation, packaging, promotion, and advertising. However, Coca-Cola may still adjust the sweetness or carbonation levels of their products to meet local taste preferences. This is known as localized adaptation.

Coca- Cola Is Less Sweet or Less Carbonated in Certain