A negative side of the is that the company becomes too reactive.Rather than carry out its own customer relationship strategy,it bases its own moves on competitors' moves.
A)market- centered company
B)image- centered company
C)competitor- centered company
D)customer- centered company
E)dual marketing strategy

Question

Quizplus · Accepted Answer

A competitor-centered company is one that focuses on its competitors' strategies, moves, and actions rather than carrying out its customer relationship strategy. This approach can result in the company becoming too reactive, which may negatively affect its customer satisfaction level.

A Negative Side of the Is That the Company Becomes