Computer mouse and interface device maker Logitech is only a fraction the size of giant Microsoft.Yet through skillful ,it dominates the PC mouse market,with Microsoft as its runner up.
A)niching
B)brand imaging
C)vertical marketing
D)benchmarking
E)employment tactics

Question

Quizplus · Accepted Answer

Logitech's dominance in the PC mouse market can be attributed to niching, or focusing on a specific segment of the market (in this case, computer mice) and excelling in that area.

Computer Mouse and Interface Device Maker Logitech Is Only a Fraction