Fiona Lambrech is the marketing director of a charity that raises funds to help provide educational services to children and families in developing countries.Fiona wants to reach a select market of individuals who have recently donated to international charities.Which of the following types of direct marketing will Fiona most likely use?

Question

Quizplus · Accepted Answer

Direct-mail marketing allows for targeted messaging to specific groups, such as those who have recently donated to international charities. It also allows for personalized messaging and the ability to include promotional materials such as brochures or donation forms.

Fiona Lambrech Is the Marketing Director of a Charity That