Organic Designs is a small,successful chain of stores offering stylish clothes made of all- organic materials for infants,toddlers,and young children.Most of the Organic Designs stores are located in urban areas.Now Organic Designs is considering using direct marketing to reach potential customers who live outside of the company's existing markets,with the goal of creating emotional connections and long- term relationships with a new group of customers.Which of the following methods of direct marketing would most likely be effective in accomplishing this goal?

Question

Quizplus · Accepted Answer

Catalog marketing would be the most effective method of direct marketing for Organic Designs to reach potential customers outside of its existing markets. Catalogs can be mailed directly to households, allowing customers to browse the company's products at their leisure and make purchases online or through the mail. This method of marketing also allows for a personalized and emotional connection with customers, as the catalogs can include imagery and messaging that speaks to the values and mission of the company.

Organic Designs Is a Small,successful Chain of Stores Offering Stylish