Financial services provider USAA sends materials about teaching teenagers how to drive safely to USAA customers who have children approaching driving eligibility age.USAA is using _ information from a customer database to determine which customers should receive the materials.
A)geographic
B)key contact
C)demographic
D)behavioral
E)psychographic

Question

Quizplus · Accepted Answer

Demographic information, such as age and family composition, can be used to determine which customers are likely to have teenagers approaching driving eligibility age and would therefore benefit from the materials about safe driving.

Financial Services Provider USAA Sends Materials About Teaching Teenagers How