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Marlene Arau Is a Member of the Sales Force at Urban

Question 59

Multiple Choice

Marlene Arau is a member of the sales force at Urban Fashions,a clothing manufacturer.Marlene is preparing for a first meeting with a wholesaler who is a potential customer.Marlene is learning as much as she can about the wholesaler's organization.Marlene is in the step of the personal selling process.


A) preapproach
B) qualifying
C) approach
D) prospecting
E) handling objections

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