The big idea or the creative concept may emerge as a(n),a phrase,or a combination of the two.

Name: The big idea or the creative concept may emerge as a(n),a phrase,or a combination of the two.
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Question

Quizplus · Accepted Answer

A big idea or creative concept often starts as a visualization, an image or vision that embodies the essence of the campaign. It may eventually be expressed as a phrase, but the initial inspiration usually begins with a visual concept.

The Big Idea or the Creative Concept May Emerge as A(n),a