Persuasive advertising becomes advertising when a company directly or indirectly compares its brand with one or more other brands.

Question

Quizplus · Accepted Answer

Comparative advertising is when a company directly or indirectly compares its brand with one or more other brands. Reminder advertising focuses on reinforcing the brand's message and is not necessarily comparative. POP promotion stands for point of purchase promotion and refers to in-store displays or promotions. Informative advertising provides information about the product or service being offered. Institutional advertising promotes the company as a whole, rather than a specific product or service.

Persuasive Advertising Becomes Advertising When a Company Directly or Indirectly