A company's total marketing communications package consists of a special blend of advertising,sales promotion,public relations,personal selling,and direct- marketing tools that the company uses to communicate customer value and build customer relationships.This is also called .

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The promotion mix refers to the combination of advertising, sales promotion, public relations, personal selling, and direct-marketing tools that a company uses to communicate customer value and build customer relationships.

A Company's Total Marketing Communications Package Consists of a Special