All of the following are major steps in advertising media selection EXCEPT .
A)deciding on reach,frequency,and impact
B)selecting specific media vehicles
C)choosing among major media types
D)deciding on format elements
E)choosing media timing

Question

Quizplus · Accepted Answer

Deciding on format elements is not a major step in advertising media selection, as this pertains more to creative development rather than media planning. The other answer choices all involve important considerations in determining the most effective media channels and tactics for reaching the target audience with a message.

All of the Following Are Major Steps in Advertising Media